Graphic designer is an established profession requiring years of practice and devotion, specialized and expensive equipment, and an extreme attention to details. Yes, anyone can buy the equipment, do research on the history and techniques of graphic design and teach themselves to make their own logo, but do you want to?
It all comes down to cost. How much is your time worth versus hiring someone else to do the job for you. How many tools will you need to learn? How many skills will you need to develop? How long will the entire process of making your own logo take? How much research will you need to do to make sure you aren't copying someone else's idea or truly capturing your company's image without harming your reputation? In this time, how many sales calls could you take? How much more production time could you put in? How much more time could you devote to developing your business? How much is your time worth?
A professional graphic designer, especially a logo design firm, is streamlined to take advantage of their years of experience and honed skills to maximize the results in the minimal amount of time. What might take you weeks or months can take a professional only days or hours.
WHAT SKILLS DO I NEED TO BUILD MY OWN LOGO?
Are you a graphic designer? Have you spent years building up your drawing skills? How about your ability to mix and match colors? How comfortable with your skills with layout and the use of space? How about your skill with the tools of the trade? Have you ever used a tablet to draw before? Are you familiar with drawing vectors in a program like Illustrator? Do you know the file formats you are going to need your logo to be in and how to prepare your logo for them? Have you ever dealt with print? Do you know how to build your logo in such a way as to make it easy and cost-effective to print?
All of these skills and many more are what make graphic designers professionals. They devote years of their lives to learning and honing their craft.
WHAT TOOLS WILL I NEED TO MAKE MY OWN LOGO?
When a professional graphic designer starts designing a logo, they use many tools to accomplish the task. They use software such as Adobe Illustrator, hardware such as a Wacom tablet and often a high-end Mac. They have spent years learning to get the most of these tools, and the tools themselves are quite expensive. And these are essential tools. These provide design features that cannot be duplicated with free or non-professional tools. Just for the physical hardware to design your own logo, you are looking at $2,500 or more!